[{"data":1,"prerenderedAt":70},["ShallowReactive",2],{"article-cross-works-develops-brand-identity-for-strategy-firm-auran-consulting":3},{"documentId":4,"title":5,"slug":6,"pageStyle":7,"thumbnail":8,"featuredImage":10,"seo":7,"socials":7,"newsPublishedDate":13,"createdAt":14,"updatedAt":15,"publishedAt":16,"items":17},"ezk7v0090q4ck8xbel0eop4n","Cross Works Develops Brand Identity for Strategy Firm Auran Consulting","cross-works-develops-brand-identity-for-strategy-firm-auran-consulting",null,{"url":9,"alternativeText":7,"caption":7},"https://res.cloudinary.com/dy8eurn5e/image/upload/v1772103404/Cover_Auran_62b8618d4b.jpg",{"asset":11,"caption":7},{"url":12,"alternativeText":7},"https://res.cloudinary.com/dy8eurn5e/image/upload/v1772100011/Linkedin_1_ce778bf7ef.jpg","2026-02-06","2026-02-26T10:03:49.791Z","2026-02-26T10:56:48.698Z","2026-02-26T10:56:48.829Z",[18,49],{"__typename":19,"id":20,"title":7,"body":21,"blockAnchorID":7,"button":7,"size":7},"ComponentBlocksTextBlock","2374",[22,37,41,45],{"type":23,"children":24},"paragraph",[25,28,35],{"text":26,"type":27},"Cross Works has delivered a new brand identity for ","text",{"url":29,"type":30,"target":31,"children":32},"https://www.auranconsulting.com/","link","_blank",[33],{"text":34,"type":27},"Auran Consulting",{"text":36,"type":27},", a boutique commercial strategy consultancy advising airports, transport hubs, mixed-use precincts, and global investors.",{"type":23,"children":38},[39],{"text":40,"type":27},"The identity system is built around a disciplined core colour palette, designed to convey clarity and credibility, and extended through a more expressive range of supporting tones. This approach enables the brand to remain structured and consistent across formal outputs such as reports and presentations, while retaining the flexibility to adapt across digital platforms and client-facing materials.",{"type":23,"children":42},[43],{"text":44,"type":27},"At the centre of the visual language is a balance between soft, approachable rounded forms and more precise, sharper edges—intended to reflect both the collaborative nature and analytical rigour of Auran Consulting’s advisory work. A typographic logo anchors the identity, offering a confident and contemporary presence that performs consistently across a wide range of applications.",{"type":23,"children":46},[47],{"text":48,"type":27},"Cross Works collaborated closely with Auran Consulting’s leadership team, including Kim Gray, Alex Avery, and Mark Entwistle, to help define a brand that supports the firm’s positioning within the global infrastructure and investment landscape.",{"__typename":50,"id":51,"media":52,"imageGroupStyle":68,"imageRatio":69},"ComponentBlocksCarouselBlock","327",{"media":53},[54,57,59,62,65],{"asset":55,"caption":7},{"url":56,"alternativeText":7},"https://res.cloudinary.com/dy8eurn5e/image/upload/v1772100010/Linkedin_0_a08800aeb7.jpg",{"asset":58,"caption":7},{"url":12,"alternativeText":7},{"asset":60,"caption":7},{"url":61,"alternativeText":7},"https://res.cloudinary.com/dy8eurn5e/image/upload/v1772100010/Linkedin_2_f7ebdc6226.jpg",{"asset":63,"caption":7},{"url":64,"alternativeText":7},"https://res.cloudinary.com/dy8eurn5e/image/upload/v1772100011/Linkedin_3_56ccc217ac.jpg",{"asset":66,"caption":7},{"url":67,"alternativeText":7},"https://res.cloudinary.com/dy8eurn5e/image/upload/v1772100011/Linkedin_4_1edd7a303f.jpg","Slider","1/1",1776771071261]